Make It Work: Creating a Strong Social Presence

6:30 PM - 8:30 PM

Event Details

There are so many reasons one may choose the path of side hustling! Whatever yours is and whether you’re a maker, artist, freelancer OR if you have an idea you want to transform into a business, we’re here to support you. Join us for this 4 program series "Make It Work" for tips and resources to empower you to start and grow your side hustle or new business.

November 4: Getting Started

November 11: Choosing Where to Sell

November 18: Creating a Strong Social Presence

November 25: Logistics and Business Tools

Feeling overwhelmed trying to manage all of your social media platforms, or better yet, even deciding where you should be actively posting to reach your audience? We understand. There are so many different factors involved in choosing the right platforms and learning how to create a strong social presence so your customers can easily find you and your products. That’s why we’re put together this session to teach you the best practices for social media!


In this session, join the Waterloo Region Small Business Centre to look at:

-          How to use social media to drive sales (define target audience and understand which platform they’re on)

-          Creating more informative content vs. sales content to educate and engage your audience

-          Sharing user-generated contents (reviews, feedback, etc.)

-          Using proper hashtags to engage in conversations

-          Social Media Scheduling Platforms

Registration is required. This virtual program will take place via Zoom. Zoom is a video conferencing tool that allows people to meet together online. You can use Zoom on a desktop, laptop, tablet, or mobile device. You will receive a link to the program by email on day the prior to or the day of the program. 

Guest Speakers & Safe Use

The opinions of guest speakers do not necessarily reflect the values and mission of Kitchener Public Library. We champion the right for ideas to be heard and words expressed without censorship. Intellectual freedom is a fundamental right. 

By participating in this program, you acknowledge that you accept and agree to Kitchener Public Library’s Safe Use Code.

Event Type(s): Business and Personal Finance
Age Group(s): Adults
Presenter: Waterloo Region Small Business Centre

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