With HIVE Waterloo Region. It’s near impossible to run a business today without having some sort of social media presence. In this session geared to small or home based business owners, we’ll look at the pros and cons of the major social media platforms and how to best use them to build your customer base. Learn how not to turn people off from over-promotion, but to share content that will build your following. Get a checklist of what to do on a weekly basis and what metrics matter.